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Cape Town Tourism Partners with Media Nova

Two award-winning organisations – Media Nova and Cape Town Tourism – have formed a partnership to produce the all-important 2009/2010 Cape Town Official Visitors’ Guide. In a recent double-tender battle, Media Nova was awarded a three-year contract to produce and manage the full spectrum of services associated with the Cape Town Official Visitors’ Guide.

Since its inception six years ago, Media Nova has been at the forefront of innovation in publishing, with top lifestyle titles such as The Property Magazine and Sandton magazine. Now offering a fully fledged Custom Titles division, Media Nova is once again pushing boundaries.

Managing Director of Media Nova, Tony Vaughan, says, “Through The Property Magazine we have been celebrating Cape Town editorially and visually for over five years. To partner with Cape Town Tourism to bring our combined experience to bear promises the visitor to Cape Town a truly memorable guide of this amazingly beautiful city.”

As part of its tender document, Media Nova presented Cape Town Tourism with a variety of options and formats that could be applied to the Cape Town Official Visitors’ Guide. Media Nova’s first innovation was to increase the dimensions of the Cape Town Official Visitors’ Guide, giving visitors and advertisers a larger canvas. Second, it was proposed by Media Nova that the Cape Town Official Visitors’ Guide be published as two guides over the next 12 months. The first release will be published in November 2009 to facilitate the influx of high-season visitors, with a second edition containing updated editorial content focusing on the 2010 FIFA Soccer World Cup hitting the streets in June next year. Each edition will have a print-run of 200 000 copies, which will be distributed via key distribution point throughout the Mother City. The 2009/2010 Cape Town Official Visitors’ Guide will also be featured as the guidebook of choice at international trade shows and events.

Commenting on the appointment of Media Nova, Cape Town Tourism CEO, Mariëtte du Toit-Helmbold, says she is looking forward to the creation of Cape Town Tourism’s best Official Visitors’ Guide ever. “We want to create more than an authoritative guide to the city; we want visitors to consider this a souvenir. We believe that Media Nova will help us produce something that is interesting, informative, creative and attractive.”

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  Media Nova is a dynamic, new-generation company at the forefront of developments in the South African publishing arena.
  
  Media Nova's vision is to set the highest quality parameters from every perspective - from its world-class publications to legendary client service and support.
  
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