Magazine turned status symbol celebrates fifth anniversary

Besides being a compelling read from cover to cover, and apart from having revolutionised the free-to-home distribution module in South Africa, The Property Magazine, published by Media Nova (Pty) Ltd, reaches another milestone as it celebrates its fifth anniversary with a special April edition.

Says Managing Director of Media Nova, Tony Vaughan, ‘I think that it’s fair to say that if someone had walked into the offices of any publishing company in South Africa nearly six years ago and said, “I’ve got a great idea that involves giving away nearly six million copies of a high quality, editorially led, oversized magazine”, they would have been escorted from the building by men in white coats.’

Known as ‘the big red one’, The Property Magazine is now much more than a magazine. It has become a status symbol. As such, it’s often worked strategically into a conversation. Because these days you’re only keeping up with the Jones’s if you qualify to have your latest copy of The Property Magazine delivered to your home – for free! Why? Because for the past five years, AB-income homes in the most affluent suburbs of South Africa have consistently received their copy of The Property Magazine month after month – a distribution model that has won Media Nova awards since conception.

This April, The Property Magazine celebrates with its 419 000-strong readership (AMPS2008B) with a one-on-one exclusive interview with hospitality legend Sol Kerzner, a look at Percy Montgomery’s first house and a peek into the homes of South Africa’s leading décor magazine editors.

Tony continues: ‘Successful publishing today is about identifying niche titles, questioning the rules that magazines are published by – whether its about securing advertising revenue or planning editorial strategies – and taking your reader more seriously than ever before’. For those who don’t live next door to the Jones’s, The Property Magazine is on sale at retailers countrywide, and online at www.thepropertymag.co.za.

April 3, 2009 | Filed Under Company | 1 Comment

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