Sandton Scene takes off - New online and cellphone technology drives the extended reach of Joburg’s definitive social pages

Iphone Sandton magazine – the latest star on the South African publishing scene – is off to a roaring start with glowing initial feedback from its readership, advertisers and the media industry after its glitzy launch at Taboo last week. One of Sandton’s strongest – and potentially most popular – editorial components is Scene, its definitive social pages that present South African society in all its glossy glory.

However, it’s the new-tech approach to Scene’s consumer application that most excites. Not only can Sandton readers see their pics in print, they can also electronically scoop them up and disseminate via their cellphones, giving new meaning to ‘snap, click and swop’.

Says Francois Botha, Media Nova’s online manager, “It’s really easy to use. All you have to do is SMS the word Sandton to 36626, and you’ll receive what they call a ‘push’ message that provides you with a WAP link to a WAP site on which you’ll see all of the latest Scene events, functions and parties, with all the social pics. It’s as simple as saving it to your phone, which you can then e-mail or MMS on to others. The site also features a full inventory of all the pics taken at any given event. So if your pic was taken at a function but it wasn’t published in Sandton magazine, you should still be able to find it on the WAP site.”

Naturally, one can still get the pics the old fashioned way as well – via the Sandton mag website. To keep in line with the mag’s online philosophy, the website is extremely user friendly and includes a search facility. Since the launch of Sandton magazine, nearly 1 500 pics have already been requested via the new cellphone technology.

Says Sandton magazine editor, Josef Talotta, “It gives faster-walking legs to Jo’burg’s booming social and eventing scene, for both personal and professional applications. No longer are social pages solely applied to a magazine, to be thrown away after a few months – they can now live forever, electronically, and take on a viral life via cellphones to be sent to anyone from a mate to a client.”

For more information, please visit www.sandtonmag.co.za

July 2, 2008 | Filed Under Sandton Mag | Leave a Comment

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