Leigh Toselli joins Sandton mag as contributing editor of style section

Image guru to style covers and edit unisex fashion, health and grooming pages

Sandton magazine, launching in May 2008, has announced the appointment of Leigh Toselli as contributing editor for its monthly style pages that will include unisex directional fashion, grooming and health. Toselli’s appointment rounds out an award-winning editorial team that includes Josef Talotta (editor), Kerry Phillips (associate editor), Michelle Loewenstein (writer) and Gareth Jacobs (photographer).

A celebrated television personality (What Not To Wear), best-selling author and media icon, Toselli has served as grooming, beauty and fashion editor for some of South Africa’s leading magazines including Style, Elle, Y mag, FHM, Femina and Shape, bringing some 25 years of award-winning experience to Sandton’s pages. Says Sandton magazine editor, Josef Talotta, “It will be a privilege working with Leigh as she’s always been known to push creative boundaries. We’ll endeavour to maximise that trait while developing truly unique style pages that provide male and female readers with the best of global and local views into the powerful world of fashion – without revisiting the prescriptive templates of international franchised titles. Mental accessibility and real-life practicality are key.”

Says Toselli, “I’m a die-hard Sandtonian, and have lived here since I was 16. I love its constantly changing face and energy so the timing of Sandton magazine is perfect. And, also, it’s no secret that anyone who’s anyone in South African society lives here. It will be great to creatively ‘talk’ to a readership that’s so globally sussed.”

Sandton magazine caters to the needs of the district’s top-end residential, tourist and business communities that drive the economic, social and retail pulse-point of the African continent. Sandton will have an initial print run of 30 000 (including 15 000 copies hand-delivered to Sandton’s finest homes and apartments, with another 7 500 distributed to Sandton hotel rooms, services and businesses, with the balance sold nationally at select retail outlets).

April 15, 2008 | Filed Under Sandton Mag | Leave a Comment

Leaping to conclusions

Springbok Island Headed ‘Fantasy Isle’, text in the April 2008 issue of The Property Magazine announced the proposal by a Dubai-based ‘mega-consortium’, Al Flipoor, to construct a springbok-shaped* island that would extend 12km out to sea from a “currently vacant site in Camps Bay”. And in keeping with the theme of patriotism, the guidelines advised that exterior paint-colour options for residences “will be centred on the colours of the SA flag”…

That was probably the giveaway to savvy readers that this was a joke; and, of course, ‘Al Flipoor’ is an anagram of ‘April Fool’. Nevertheless, within one week of distribution of the magazine, the publishers report that the web address given ‘for more information’ had received over 1500 visits and letters had started flowing in.

Tony Vaughan, MD of Media Nova, publishers of The Property Magazine, said, “It started out as a bit of fun. When we saw the ‘artist’s impression’ of the island that our art director Wayne Jordaan mocked up, we knew we’d get a good response. But it’s a turn up for the books to discover that not only do our readers read every word in the magazine, as we’ve always known, but that they also act on what they read there.

“In the first week, 1500 readers followed the link to the website. What’s even more incredible is that while 1200 unique hits came from SA, the next five highest locations for those who accessed the site were the UK (62), the US (32), Namibia (12), Australia (11) and the UAE (9). Other origins of interest were Denmark, Portugal, the Netherlands, Ireland, Canada, Switzerland, Singapore, Japan, Norway, Brazil, Italy, India, Turkey, Taiwan, Austria, China, New Zealand. That’s amazing.”

The April edition of The Property Magazine also has a serious side, as it is the magazine’s first Green issue.

*Dubai boasts a palm-shaped island project that has increased that country’s coastline 10 times.

See www.springbokisland.co.za

April 1, 2008 | Filed Under The Property Mag | Leave a Comment

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