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Media Nova set to launch Sandton magazine in April
New lifestyle, city-branded-title will target Sandton’s residential, tourist and business readers
Tony Vaughan, MD of Media Nova, the multiple award-winning boutique publisher of The Property Magazine, has announced plans to launch a new monthly title, Sandton, in partnership with Mondi Award-winning writer, brand consultant and media personality Josef Talotta, who will serve as its launch editor.
Launching in April 2008, Sandton will cater to the needs of the district’s top-end residential, tourist and business communities that drive the economic, social and retail pulse-point of the African continent.
Sandton will have an initial print run of 30 000 (including 15 000 copies hand-delivered to Sandton’s finest homes and apartments, with another 7 500 distributed to Sandton hotel rooms, services and businesses, with the balance sold nationally at select retail outlets).
Sandton follows the established ‘city magazine’ genre, a proven model in the American publishing industry with city-specific titles in more than a hundred of its leading urban and suburban markets. “The future of publishing is niche coupled with performance-based distribution,” says Vaughan. “What we’ve learned by publishing The Property Magazine over the past four years is that there’s always space for precisely targeted, high-quality niche titles that combine finely tuned editorial components and performance-related distribution models.”
Says Talotta, “Editorially, we’re looking forward to exploring the issues and topics that Sandtonians discuss around their dinner tables and braais. But we won’t be shrill and alarmist about things. Rather, I want gritty ‘real life’ Sandton issues explored in depth by leading journalists who are experts in their fields. But we won’t just reflect society and its concerns. We also plan to project – introducing, stimulating and fuelling drinks and dinner party topics. The grittier heart of the publication will be balanced by gloss as Sandton is the preferred address for some of Africa’s most dedicated shoppers, diners, home renovators and travellers – the societal, business and cultural mavens and audiences who define the ‘good life’ in SA. Sandton’s design and editorial elements have been custom-designed accordingly. We have a lot of editorial tricks up our sleeve, each designed to inject differentiating X-factors into the title’s DNA.”
“Sandton is a natural growth curve for Media Nova,” adds Vaughan, “because we’ve already fine-tuned the art of custom distribution in three of South Africa’s largest and most competitive markets. And we already have proven distribution models in place and the roll-out of a fourth title will serve to further entrench our enviable market position while allowing us to explore new editorial, advertising and marketing opportunities.”
SANDTON MAGAZINE FAST FACTS
Title: Sandton
Publisher: Media Nova
Editor: Josef Talotta
Distribution: Projected 30 000 copies to top-end Sandton residential, tourist and business markets
Company Party 2007
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About us
Media Nova is a dynamic, new-generation company at the forefront of developments in the South African publishing arena.
Media Nova's vision is to set the highest quality parameters from every perspective - from its world-class publications to legendary client service and support.
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