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Media Nova at Decorex Joburg
Over the last few years readers will have seen The Property Magazine at Decorex shows across the country – always looking fabulous! And for the first time, Sandton magazine had the chance to take up a stand. Boy, did we blow onlookers away.
Of course, being glossy lifestyle magazines, exceptional work was done on our stands. Clean, sophisticated and modern; keeping to our customary colour scheme of black, red and white. The Bakos Brothers did The Property Magazine proud – one would expect nothing less from this interiors giant!
La Grange Interiors couldn’t have done a more superb job on our Sandton stand with a neutral, rustic look. There must have been more visitors stopping to admire the furniture than the magazine itself.
Because the two stands, with their individual personalities, had adjacent positioning, we had to separate them somehow. Enter ‘The Dog’ … a larger than life 3m x 2m interchangeable magazine billboard designed and built for the Bow Wow campaign, a design competition hosted by ID Solutions in collaboration with Design Indaba and Magis. On one side you’ll find a cover of Sandton magazine with the head end of a Magis dog and the other the cover of The Property Magazine with the back end.
A big thank you to our stand designers and Brand-Aid for their stunning work this year!
Then, for our second year running the Decorex/ The Property Magazine Green Stand Award, we found an abundance of stands promoting environmentally friendly products and services, but the stand that took the cake was Black Chilli Design.
Aslam Mahomed, owner of Black Chilli Design, created an eco-friendly dining room setting on his Sanlam New Generation Style Shapers stand using bits and bobs from everyday life that anyone could acquire.
Congratulations to Aslam Mahomed of Black Chilli Design on his Green Stand Award win. He has received a two-night getaway for two at the V&A Marina Residential in Cape Town compliments of Proproperty.com and Home from Home Hospitality.
Sandton Scene takes off - New online and cellphone technology drives the extended reach of Joburg’s definitive social pages
Sandton magazine – the latest star on the South African publishing scene – is off to a roaring start with glowing initial feedback from its readership, advertisers and the media industry after its glitzy launch at Taboo last week. One of Sandton’s strongest – and potentially most popular – editorial components is Scene, its definitive social pages that present South African society in all its glossy glory.
However, it’s the new-tech approach to Scene’s consumer application that most excites. Not only can Sandton readers see their pics in print, they can also electronically scoop them up and disseminate via their cellphones, giving new meaning to ‘snap, click and swop’.
Says Francois Botha, Media Nova’s online manager, “It’s really easy to use. All you have to do is SMS the word Sandton to 36626, and you’ll receive what they call a ‘push’ message that provides you with a WAP link to a WAP site on which you’ll see all of the latest Scene events, functions and parties, with all the social pics. It’s as simple as saving it to your phone, which you can then e-mail or MMS on to others. The site also features a full inventory of all the pics taken at any given event. So if your pic was taken at a function but it wasn’t published in Sandton magazine, you should still be able to find it on the WAP site.”
Naturally, one can still get the pics the old fashioned way as well – via the Sandton mag website. To keep in line with the mag’s online philosophy, the website is extremely user friendly and includes a search facility. Since the launch of Sandton magazine, nearly 1 500 pics have already been requested via the new cellphone technology.
Says Sandton magazine editor, Josef Talotta, “It gives faster-walking legs to Jo’burg’s booming social and eventing scene, for both personal and professional applications. No longer are social pages solely applied to a magazine, to be thrown away after a few months – they can now live forever, electronically, and take on a viral life via cellphones to be sent to anyone from a mate to a client.”
For more information, please visit www.sandtonmag.co.za
The Lighter Side [Spoof press release]
Source: hayibo.com - The residents of Sandton have hailed the launch of lifestyle magazine Sandton, saying it will boost morale in a suburb long dogged by ennui, afluenza, and a non-specific loathing for the poor. The cover of the first issue features two wealthy young white people “to help frightened Sandtonians forget about Alexandra township next door”.
The magazine’s tagline is ‘The good life in the great north’, but the magazine’s lavish launch last night was briefly interrupted by a fracas, when four Mozambicans wandered into the ballroom apparently in search of the good life in the great north, and had to be tazered before being shipped to a refugee internment camp.
According to publisher Adolph Oppenheimer, Sandton’s editorial policy is built around using the word ‘Africa’ as often as is realistically possible.
“We felt it was important to foreground Africa in the magazine,” he said, “because if you keep saying it enough people might not notice that we’re glorifying an obscene temple to conspicuous consumption on the planet’s poorest continent.”
While the first issue is largely about branding, styling, and why lip gloss is more important than reading a book, future issues promise more in-depth features.
Oppenheimer said his team was already researching articles such as ‘The Blacks: can we live without them?’, ‘Ten Zuma-proof off-shore investments you can hide from the taxman’ and ‘Botox your Botox: why your face can never be paralysed enough’.
He said there would also be strong reader interactivity, with a team of experts dedicated to answering readers’ questions.
“A lot of people in Sandton want to know: are Malawians more trustworthy than Xhosas, or should you get a Zulu garden boy?
“Likewise, should we be looking at Perth or London post-2010?”
However, he said, the magazine would ultimately send out a positive message.
“We want to remind people that there is no problem this country can throw at you that you can’t solve with electric fencing and a pedicure.”
Launch of the year makes tabloids
Tabloids and guests that attended the launch of Sandton magazine are already calling it “the party of the year”.
You Magazine 29 May 2008
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Media Nova is a dynamic, new-generation company at the forefront of developments in the South African publishing arena.
Media Nova's vision is to set the highest quality parameters from every perspective - from its world-class publications to legendary client service and support.
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