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Media Nova at Decorex Joburg
Over the last few years readers will have seen The Property Magazine at Decorex shows across the country – always looking fabulous! And for the first time, Sandton magazine had the chance to take up a stand. Boy, did we blow onlookers away.
Of course, being glossy lifestyle magazines, exceptional work was done on our stands. Clean, sophisticated and modern; keeping to our customary colour scheme of black, red and white. The Bakos Brothers did The Property Magazine proud – one would expect nothing less from this interiors giant!
La Grange Interiors couldn’t have done a more superb job on our Sandton stand with a neutral, rustic look. There must have been more visitors stopping to admire the furniture than the magazine itself.
Because the two stands, with their individual personalities, had adjacent positioning, we had to separate them somehow. Enter ‘The Dog’ … a larger than life 3m x 2m interchangeable magazine billboard designed and built for the Bow Wow campaign, a design competition hosted by ID Solutions in collaboration with Design Indaba and Magis. On one side you’ll find a cover of Sandton magazine with the head end of a Magis dog and the other the cover of The Property Magazine with the back end.
A big thank you to our stand designers and Brand-Aid for their stunning work this year!
Then, for our second year running the Decorex/ The Property Magazine Green Stand Award, we found an abundance of stands promoting environmentally friendly products and services, but the stand that took the cake was Black Chilli Design.
Aslam Mahomed, owner of Black Chilli Design, created an eco-friendly dining room setting on his Sanlam New Generation Style Shapers stand using bits and bobs from everyday life that anyone could acquire.
Congratulations to Aslam Mahomed of Black Chilli Design on his Green Stand Award win. He has received a two-night getaway for two at the V&A Marina Residential in Cape Town compliments of Proproperty.com and Home from Home Hospitality.
The Property Magazine adds insight with Investment Matters
Media Nova MD, Tony Vaughan, has come up with an innovative way for his flagship publication, The Property Magazine to make the most of the current economic downturn. He’s launched Investment Matters, a section covering the most relevant and dynamic editorial about where and how people live today, combined with leading news and opinion.
His timing is perfect. The property market has started to bounce back from the economic downturn, and the nation is looking forward in anticipation to the thousands of prospective investors arriving for the 2010 FIFA World Cup.
“As a truly local title, The Property Magazine is not constrained by any international magazine licensing agreement, thus enabling us to move with the times and offer our readers great insight into what’s happening locally and overseas in this important sector,” Vaughan explained.
Kicking off nationally in the magazine’s August 2009 edition, Investment Matters will be published over a minimum of nine pages each month, divided into four two-page sections, each covering one of the following hot investment areas:
· “Green Building Matters” – Investment opportunities presented by the growing environmental awareness across the globe;
· “Residential Matters” – Entering the residential property sector and optimizing the investments therein;
· “Commercial Matters” – Profiting through investments in office space, retail, shopping centres and industrial zones;
· “Auction Matters” – Investment advice, guidance, news and views about this increasingly popular method of purchase and sale of property.
The Property Magazine is regarded as the definitive reference publication for home readers and industry leaders alike. Investment Matters will give advertisers the ideal opportunity to align their advertising message with like-minded existing and prospective clients through a punchy, informative and attractive editorial package.
For more information on The Property Magazine, please www.thepropertymag.co.za or call 021 421 6868
The Property Magazine, Woman & Home, Cape ETC… and a PICA!
Features Editor of Woman & Home, Sharon Preston will be taking over the reins as Editor of Media Nova’s flagship consumer title, The Property Magazine from December. Adding to the winning formula and also joining the editorial team as Cape Town Bureau Chief is Tamryn Bekker, formerly Editor of Cape ETC and recently back in South Africa from a stint in New York with Conde Nast Publications. And in a final scoop after a busy week at the Media Nova camp, The Property Magazine brought home a PICA, winning the category Largely Free Distribution – Consumer magazines.
Previously Features Editor for Woman & Home Magazine, Sharon started her career in publishing as a Features Writer for one of South Africa’s iconic titles, Style magazine, in 1980.
After a hugely successful year that saw The Property Magazine increase its audited AMPS readership by 28% to 419 000, win the South African Property Owners Association (SAPOA) Property Magazine of the Year Award and the PICA last week, its current editor, Ann Ellis Brown, will be stepping down for personal reasons.
Tony Vaughan, Managing Director of Media Nova, publishers of The Property Magazine said, “Ann has been a breath of fresh air for us and whilst we are sorry to say goodbye we are really excited to appoint Sharon and Tamryn to the editorial team. Publishing three regional editions of the magazine has brought us some interesting editorial challenges over the years. In appointing a Gauteng based editor we made a strategic decision to fully exploit the true regional editorial potential of the magazine from a different perspective than in the past. Adding Tamryn to the mix together with Anne Schauffer, our long term KZN Bureau Chief, makes for a really exciting team as we approach our 5th anniversary edition early next year.”
“I have absolutely loved working on The Property Magazine,” says Ann Ellis Brown, “but I know I’m leaving it in safe hands. The two new appointments will definitely take the magazine to the next level.”
28% readership growth for The Property Magazine
With the release of the SAARF AMPS 2008A results, it is evident The Property Magazine has set a solid foundation as its readership has grown from 326 000 to 419 000 - a staggering 28% increase. This increase in readership also comes at a time when the current economic climate has resulted in many other magazines taking a negative knock on their sales and hence their readership - a factor that doesn’t affect The Property Magazine due to its unique largely free, innovative distribution model.
“The property market has been volatile for most of 2008 and yet The Property Magazine readership continues to grow,” says Ann Ellis Brown, editor of The Property Magazine. “Besides providing a beautiful, entertaining and informative read on a subject South Africans are passionate about (property), we have become a trusted brand, one that people turn to when faced with tough property and lifestyle decisions and a brand that people are relying upon to determine the companies that they should place their trust in when they are making some of the biggest financial decisions of their life.”
Published monthly in three regions (Western Cape, Gauteng and KwaZulu-Natal), The Property Magazine’s audited ABC circulation is now on 108 000 monthly. Due to the fact that the magazine allows advertisers to split advertising, thus providing the opportunity to maximise return on investment by targeting specific regions in South Africa, the audited ABC results are listed as three separate titles.
For more information on The Property Magazine, please visit www.thepropertymag.co.za or call 021 421 6868.
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Media Nova is a dynamic, new-generation company at the forefront of developments in the South African publishing arena.
Media Nova's vision is to set the highest quality parameters from every perspective - from its world-class publications to legendary client service and support.
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